Monday - Thursday 10:30 - 20:00. Saturday - Sunday 10:30 - 20:00
Feeling good. Caimi design for the future
Aldo Colonetti, Valentina Fisichella, Matteo Vercelloni, Ex Anima
ADI Design Museum – Compasso d'Oro presents a cultural project dedicated to the brand Caimi, which, 75 years after its foundation, reflects on its working method, updates it, and proposes it as a development model for the near future. "Feeling Good. Caimi design for the future" is a non-celebratory exhibition, a narrative focus on a working method that is the true DNA of the company. It aspires to draw a taut line, not looking to the past but sketching a new path to continue contributing to the Made in Italy design system.
Curated by Aldo Colonetti, philosopher, historian, and theorist of art and design, along with the architect and researcher Valentina Fisichella, the exhibition offers visitors an articulated journey in synesthetic environments that house objects, historical videos, artworks, products, documents, and drawings. Architect Matteo Vercelloni’s exhibition design, which gives multiple dimensions and forms to the exhibition experience, along with the multimedia and live performances of the Ex Anima collective, enrich the visit with meanings and levels of interpretation; restoring the contamination between industrial design and art, the synergistic relationship between science and design, and Caimi's signature design reformism. Since its inception, the company has consistently operated within a reformist project, reflecting non-ideological or revolutionary perspectives on the major themes of our contemporary world. Beyond products and documents, the project is, in fact, a story of ideas illustrated not only in the exhibition but also in a book and a podcast dedicated to the themes and actors of the brand's history: entrepreneurs, designers, researchers, artists, and communicators.
Through the interventions of the curators and protagonists, in a format reminiscent of an essay, the book inserts the evolution of the brand and its family history, successfully conducted for three generations, within the framework of seventy-five years of design culture and social life in Italy.
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